Backlinks are a very important concept in SEO, and they have a significant impact on the ranking of web pages in search engines. Many beginners will see introductions to backlinks online before doing SEO on a website, and may also come across concepts such as external links (exported links) and internal links (internal links) because these concepts are often cross referenced, making it easy for beginners and novices to confuse them.
Although backlinks are a very important factor affecting rankings in any search engine, friends who work as independent foreign trade websites need to learn about Google’s SEO optimization if they want to do SEO.
What is backlinks
Backlink， the literal meaning is the inbound link (incoming link), where to go back, of course, the link to your website, what link can go back to your website, of course, your own link, but this link must not be on your website, from another website back to your own website. That’s a bit convoluted, visit chart.
Many people often use website A or website B to explain, but that seems difficult to understand, at least I think it’s not easy to understand, because you must first know who website A and website B belong to, which will be more complicated. If you add some external links/export links, internal links/internal links, many people will be confused.
So in a simple sentence, if someone else inserts a link to your website, this link is a reverse link to your website. Visitors can click on this link from other websites to enter your website, which is easier to understand.
In short, all you need to know is that the links pointing to your website on other websites are your backlinks.
What is an external link/export link
Another concept is called external link or export link, which means External Link and Outbound Link respectively. In fact, these two have the same meaning.
Looking at the image in the previous text, external links do not require further explanation. They refer to links to websites or web pages outside of your website, that is, links to any other websites you insert into your website. According to the previous introduction of backlinks, the external link you inserted is also a backlink for the website associated with that link.
You can increase the external links of your website through external link tool.
What is an internal link
Since there are external links, there must also be internal links, which are links to your own website and are called internal links in English. Many times, your product, article, or page needs to reference other related products, pages, articles, and these referenced links are internal links, or internal link links.
One thing to clarify here is that the English words’ outbound link ‘and’ external link ‘have similar meanings. One is an external link, and the other is an export link, both of which point to other websites. However,’ inbound link ‘and’ internal link ‘do not have the same meaning.’ inbound ‘refers to an import link, which is a link from another website to your website, and’ internal link ‘refers to a link within your website that points to your own website.
The Importance of Backlinks
At the beginning, it was mentioned that backlinks are a very important factor in a webpage’s ranking on search engines. There are at least two reasons why this is said:
Backlinks can bring you more traffic, and Google will use this to evaluate the search weight of a page.
If more other websites or web pages point to a website, it means that the website is very popular, not only popular among visitors, but also friendly to search engines such as Google.
Due to the importance of backlinks, this has formed an industry in the SEO industry, with specialized websites selling backlinks. I once tried to contact some websites with high traffic, hoping that they would insert links to my website on their website. Their quote was as high as $1K. Can you imagine the importance of backlinks for a website.
Of course, it doesn’t mean that all backlinks are good. There are also some links that Google considers to be of poor quality, such as links you browse on certain forums or communities, which not only won’t increase weight but will actually decrease it. In short, one word cannot be cheated.
In addition, external and internal links can also affect the SEO of a page. It is better to have at least one external and internal link for a page or product. For pages that do not promote privacy policies, they can be ignored.
Why do external and internal links also affect the ranking of a page or website? Because pages with more links are also considered content rich to a certain extent, and search engines give higher weight to content rich websites.
Attention: Do not use certain promotional or marketing pages for external links. In SEO, advertising links will be considered junk links, affecting page weight. If you are writing product review articles, you need to add the ‘nofollow’ tag in external links, which means telling search engines to skip such links, not crawl them, and not index them.
Conclusion
Whenever there is an opportunity to bring backlinks to the website, try to use them as much as possible. Do not hesitate to insert external or internal links to the website, but remember not to abuse them. Use advertising links with caution and do not cheat.
Author: BitcoinKOL，Source: https://bitcoinkol.com/a-diagram-clarifies-backlinks-external-links-and-internal-links/
